We take our brand values seriously, so when we learned about Jim Dethmer’s concept of Above the Line Leadership, it was a match made in culture heaven. If you’re unfamiliar with this concept, here’s the sparknotes:
Below the line – you are defensive, reactive, looking for validation, wanting to prove yourself right, resisting
Above the line – you are curious, open, in learning mode, asking “How can I grow from this?”
This manifests in our business as behaviors that indicate openness, security in each team member’s place in our organization, and taking accountability and responsibility. When we operate above the line, we see everything through the lens of a creator — as having the ability to impact and learn from our environment. This keeps us open, curious, and committed to learning.
Whenever we begin to explore a potential new partnership, we express that our entire team operates above the line.
If everyone is aligned, we know that the partnership will be a highly productive, long term venture; where we and the client both win.
Curious about Above the Line Leadership? You can learn more here.
Legacy brands no longer have the same advantages of novelty and momentum they once enjoyed; today they are being undermined by younger, fast moving challenger brands. So what is a brand to do when consumers and culture move on, rendering your brand less relevant?
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